Dare to Read

December 3, 2011

The Case of the Misleading Trailer/Book Cover

Filed under: Two Moon Princess — carmenferreiroesteban @ 7:26 pm
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by Carmen Ferreiro



I watched The Descendants last week-end and was surprised by the director’s serious, non apologetic approach to his story. Although I agree with the many positive reviews I have read about it, I was disappointed because it is not at all the humorous movie the trailer had led me to expect.

This discrepancy between the expectations and the reality of the movie, reminded me of Candi Cradle’s review of my book Two Moon Princess (http://www.goodreads.com/review/show/182304921).

“I weirdly liked this (Two Moon Princess) a lot,” Candi writes, “but not for being any of the things it said it was. (…) the title says “princess” and there is some weird girl on the cover I never could place.”

(…) This book was about culture shock, growing up, and sacrifice; not time travel, romance, and princesses.”

In both cases, the trailer and the book cover/blurb were misleading. Although they are well done, they failed to establish the mood of the story.

According to Jess C. Scott at: http://komzreviews.blogspot.com/2011/11/be-my-guest-how-to-design-book-cover.html a book cover has to:

“(1) have visual appeal, and

(2) attract the right audience.”

Both the trailer for The Descendants and the cover of Two Moon Princess are visually appealing, but, because they do  not convey the right mood of the story, may eventually fail in attracting the right audience.

A lesson well taken.