Dare to Read

January 26, 2012

My Road to Publication and Giveaway

Interview by Carmen Ferreiro-Esteban

Today, we have with us Emily Casey the author of the YA fantasy The Fairy Tale Trap, a delightful and imaginative retale of my favorite Fairy Tale, Beauty and the Beast I highly recommend.

Emily has generously agreed to give a free copy of The Fairy Tale Trap to one lucky commenter. So, don’t be shy and leave your comments below.

Hello, Carmen! Thanks for letting me visit your blog. And hello to all the book lovers out there! I’m really excited to announce the release of my book The Fairy Tale Trap

Hello Emily! You’re very welcome. And talking about your book, why don’t you tell us

Q. Why did you write this book?

A. I wrote it because… well… you’ll think I’m crazy, but the honest truth is that my main character (Ivy Thorn) made me do it. Ivy is a fictional character that I created to fill some creative space. I was between books and wasn’t ready to start my next one, so I created this character that hopped from fairy tale to fairy tale, wreaking havoc wherever she went. Ivy became such a strong character, that I felt like she needed at least a whole book, maybe even a series.

Q. Who is the expected audience? (List 3 books similar to yours)

A. She’s around fifteen years old and even though she’s running around with princesses and fairies, she has a voice similar to Rachel Hawkins’ character Sophie from the Hex Hall series (spunky and smart). Gail Carson Levine also comes to mind, since she likes to put strong heroines into fairy tales with a twist. And of course, anyone who ever enjoyed a fairy tale would be a match for The Fairy Tale Trap.

Q. In which formats is it available?

A. At the moment, The Fairy Tale Trap is only in ebook format. Since I’m self-published, all the costs come out of my own pocket, so a print version hasn’t been a possibility. I’m currently trying to make that happen, though.

Q. Why did you choose to self-publish?

A. I chose to self-publish for two reasons: 1) I couldn’t put Ivy in a drawer. I realize she’s a fictional character, but whenever I tried to move on and write something new, the stories always fell flat because I was thinking about Ivy’s next adventure. 2) I couldn’t stop reading about self-publishing. Eventually, I realized I was putting a lot of time into researching it, so I prayed about it. I felt strongly that I should at least move in this direction. I was never promised success if I self-published, but I feel that I’m meant to be on this path.

Q. One of the perks of self-publishing your book is that you get to choose your own cover. This is also a challenge for those of us not artistically oriented. How did it work for you? Did you design your own cover or hire somebody to do it.

A. The cover for The Fairy Tale Trap was a collaborative effort. A friend of mine (Ryan) is really good at Photoshop. He chose the photo of the girl running and put it into the woods and worked on blending and lighting. I added the text, extra color, and sparkles. I love the cover. I’ve already made the cover for the second book in the series, based on its design. I did this one all on my own, but I credit Ryan’s creative mind for laying the groundwork.

So you have already finished the second book in this series. Congratulations. I hope you publish it soon so we can have you again at Dare to Read to talk about it.

Q. Before we end this interview, is there any advice you want to share with our readers who are considering self-publishing?

A. Self-publishing is a hot topic and a lot of people are considering it. My advice is to take a step. Don’t sink a lot of money into it, but go ahead and act on it. You may find that the stress of marketing and coordinating release dates isn’t for you. If that’s the case, what have you lost? A little time. But if you turn back to traditional publishing, you’ll understand a lot more about the process and you may be a bigger asset to your future publisher.

Emily Casey is a writer from Tallahassee who chases two crazy kids around the house all day before collapsing in front of her computer. Her debut young adult fantasy, THE FAIRY TALE TRAP is on Amazon and Smashwords. If you want a taste of the book first, you can watch the book trailer.

You’ll find Emily on Facebook, Twitter, and Goodreads.

Thank you so much Emily for being with us and best of luck with your book.

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6 Comments »

  1. 🙂 I’ve never really given much thought to self publishing before, but this interview made me think about it seriously. I had no idea it was a big thing right now…maybe someday when I get an opportunity to publish something I’ll consider self publishing.

    I enjoyed this interview by the way. 🙂

    Comment by Katey — January 23, 2012 @ 6:41 am | Reply

    • Thanks, Katey. It’s important to put out the strongest book you can when self-publishing. Hiring a professional editor is highly recommended, but I think it’s even more important to practice your writing. Finish two or three novels (at the very least) before you start thinking about self-publishing. I learned so much between books 1 and 4, you wouldn’t believe the difference. Best of luck!

      Comment by Emily Casey (@EmilyCaseysMuse) — January 26, 2012 @ 10:35 am | Reply

      • I totally agree with you, Emily. Strong writing must be the goal whether you self-publish or you are planning to query your manuscript to an editor.

        Comment by carmenferreiroesteban — January 26, 2012 @ 3:07 pm

  2. Just wanted to drop in and say your cover looks pretty good for a self published book, I am impressed.

    Good luck with the book, Emily 🙂

    Comment by Kay — January 23, 2012 @ 7:32 am | Reply

  3. This looks like an intriguing story. I’m a huge fan of all things “Beauty & the Beast”!

    Comment by PersephonePress — January 26, 2012 @ 12:19 pm | Reply


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