Dare to Read

December 22, 2011

That Elusive Perfect Title

Filed under: On Marketing,On Writing,Two Moon Princess,YA — carmenferreiroesteban @ 12:37 pm
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by Carmen Ferreiro-Esteban

 

 

The Cover, the Title and the Blurb, the three things that determine whether we buy a book, are chosen by The Powers of Be, not by the author, in the traditional publishing business.

I discussed the cover of my YA fantasy, TWO MOON PRINCESS, in a previous post where I explained I had no saying on it.

I didn’t choose the title either. My original title was LEAVING THE CASTLE, because in the book my protagonist, Princess Andrea, tries again and again to break free from her father’s castle and this struggle is what motivates her throughout the story.

Which title fits the story better, which one is more catchy to prompt the readers to grab the book, I do not know. But the importance of the title is hard to ignore. It was reading about the title of the new released remake of the Swedish trilogy THE GIRL WITH THE DRAGON TATTOO that made me ponder about that elusive “je ne sais quoi” that makes a title unforgettable.

In Sweden, the trilogy had a quite different title. One that defined the spirit of the book exactly and expressed the point Stieg Larsson was trying to make with his story, that abuse against women exists even in Sweden, considered by many the most liberated country.

The title there, if you wonder, is THE MAN WHO HATED WOMEN.

Appropriate? Absolutely. Catchy? I’m not sure.

THE GIRL WITH THE DRAGON TATTOO on the other hand catches your interest immediately. But does it match the book?

What do you think?

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3 Comments »

  1. Carmen, I read something you wrote recently about the changing of Requiem for a King to The Revenge of the Wolf King, so I thought I’d add my two cents. Personally, I’m partial to Requiem. I think it suits Nowan’s story better. It’s true to the heart of it all. However, I can see where a publisher is thinking marketing, and with marketing, especially YA, being what it is right now, I also understand where Revenge of the Wolf King could work. This is one of those things that can make an author crazy. It’s sort of like having a baby and someone else telling you how to dress it!

    Comment by Lesa Boutin — December 22, 2011 @ 1:24 pm | Reply

  2. Hi Lesa,

    I love your analogy.

    The reason I changed the title to The Revenge of the Wolf King is because last year I participated on the online conference Write On and several people commented that the story sounded interesting but the title was boring. Probably they didn’t know what Requiem means and, of course, hadn’t read the story.

    I’m so glad you prefer Requiem for a King.I do too. Let’s see what the publisher says when I get one.

    Comment by carmenferreiroesteban — December 22, 2011 @ 6:57 pm | Reply

  3. I like Requiem for a King better too. However, I love the title Two Moon Princes. It has just the right hint of another world and makes me curious enough to want to know more. Interesting post. I find it hard to come up with just the right title.

    Comment by Sandra Carey Cody — December 26, 2011 @ 3:26 pm | Reply


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